Business Case Studies, HRM / OB Case Study, Merge Healthcare, Right Sizing

Code : HRM0090

Year : 2020

Organization : Marico Limited

Industry : Business & Consumer Services

Region : Asia

Teaching Note:Available

Structured Assignment :Not Available

DIGITAL INITIATIVES:

Talent and culture were key focus areas for Marico to achieve its business aspirations and to make a difference in the lives of its employees. Marico addressed its employees as ‘members’. The HR function’s strategy was focused on creating a future-ready workplace, strengthening the company culture, and building capability for business and nurturing careers for its people. In order to achieve each of these objectives, Marico had taken several initiatives since 2013. ...

INTRODUCTION OF BOTS:

The company realized that to become a ‘digital consumer company’, it had to build a future-ready and robust HR function. One of the challenges that Marico faced was the ability to offer standardization with customization in HR processes for its employees across its facilities. This involved the ability to implement automation with a high personal touch. The company decided to invest in building capability to make HR smart and intelligent with the use of chatbots, AI (artificial intelligence), and state-of-the-art HR automation systems. ...

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